Gay Palm Springs Advertising Information
American
Gay & Lesbian Travel Market Represents A $54.1
Billion Travel Market
(10% of
the U.S. Travel Industry)
Palm
Springs
is one of the top Gay and Lesbian destinations. Advertising to
gays and lesbians coming to Palm Springs makes smart business
sense.
|
SPECIAL
AD OFFER
**Limited
Time Offer
LODGING
12 months $75
REAL ESTATE
12 months $69
|
ADVERTISING RATES:
LODGING
Business
Listing & Link To Your Web Site
6 months...................$ 90
12 months..................$150
REAL
ESTATE
Business
Listing & Link To Your Web Site
6 months...................$ 60
12 months...................$100
ALL OTHER
CATEGORIES
Business
Listing & Link To Your Web Site
12 months...................$ 50
To Advertise Call
866-813-1879
Web
Site Design & Hosting
Call Today!
866-813-1879
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American
Gay & Lesbian Travel Market
Represents A $54.1 Billion Travel Market
(10% of the U.S. Travel Industry)
Ongoing
research at Community Marketing, Inc. indicates the following:
American gay & lesbian travelers in 12 months...
91% Took vacations (national average is 64%)
49% Took 3 or more vacations
54% Took an international vacation (national average is 9%)
82% Spent 5+ nights in hotels
20% Took a cruise (national average is about 2%)
Demographics...
76% have household incomes above the national average ($40,000
or more)
26% have household incomes of $100,000 or more
87% Hold major credit cards (national average is 79%)
84% Hold a valid passport (national average is 29%)
67% Belong to frequent flyer programs (national average is about
25%)
51% Budget $1,500-$3,000 more per person/vacation
16% budget $3,000+ per person/vacation
88% Are college/university graduates (national average is 29%)
55% Hold professional/executive/management positions
72% Own a computer (national average is 53%)
69% Have internet/online access (national average is 33%)
85% Purchase through travel agents (national average is 42%)
References
6th Annual Gay & Lesbian Travel Industry Survey, by
Community Marketing,
Inc., San Francisco, California USA. American Traveler Survey,
Plog Research,
Inc. as published in Travel Weekly, October 25, 1999 (published
biannually)
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